David M. Guilford

Managing  Partner

T: + 1.775.329.2764



Last Updated: August 2014


This Privacy Policy (the “Privacy Policy”) describes the information that Guilford Legal Group, PC and our affiliates (“Guilford Legal,” “we,” “us”) collect through our website located at (the “Site”) and how we use that information. A list of our affiliates can be found below. Please note that the Privacy Policy applies solely to our online information-gathering and dissemination practices in connection with the Site, and does not apply to any of our practices conducted offline. If you have any questions or comments about the Privacy Policy or our privacy practices, please contact us at


Please read the Privacy Policy before you visit the Site and/or provide information on the Site. Your use of the Site signifies that you agree with all the terms of the Privacy Policy, so please do not use the Site if you disagree with any part of this Policy. Where you provide information about others (e.g. for colleagues) you must ensure that you are entitled to provide this information to us.


The Internet and the benefits it offers are evolving rapidly, as are the ways in which people use the Internet and the laws surrounding such use. Guilford Legal therefore reserves the right to update and revise the Privacy Policy at any time. You can determine if the Privacy Policy has been revised since your last visit by referring to the "Last Updated" legend at the top of this page. Your use of our Site following such revision constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us, and you should therefore review the Privacy Policy regularly to ensure that you are aware of its terms. Please print, save, and retain a copy of the Privacy Policy (and of any revised version) for your records.


The Information That We Collect


Guilford Legal gathers "Personally Identifiable Information" (or "PII"), "Site Usage Data," and "IP Addresses" through the Site. Personally Identifiable Information is information that identifies a person as an individual, such as your name, company, and title, postal address, telephone number, or e-mail address. Site Usage Data is aggregated information, demographic information, and any other information that does not reveal a person’s specific identity. An IP Address is the Internet Protocol address of the computer that you are using.


Personally Identifiable Information. You do not have to provide us with your PII to use this Site. However, certain services to which you may subscribe through this Site (e.g., our "legal updates" e-mail messages, and event announcements) may require you to provide PII.  We collect PII from you only when you voluntarily provide it to us.


Site Usage Data


When you visit and interact with the Site, Guilford Legal and third parties with whom Guilford Legal has contracted to provide services to Guilford Legal may collect Site Usage Data (for example, a catalog of the Site pages you visit). Such non-PII may include your MAC address, your computer type, screen resolution, OS version, Internet browser.  Site Usage Data may also include demographic data, such as your location. To enhance your Internet experience on the Site, Guilford Legal and our service providers may use ‘cookies’ on the Site. Cookies are data that a web server transfers to an individual’s computer for record keeping and other purposes. We use cookies and other technologies to facilitate users’ ongoing access to and use of our Site. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies, or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular web site. If cookies are disabled, however, not all features of the Site may operate as intended. Information about the procedure you are required to follow in order to disable cookies can be found on your Internet browser provider’s web site. We and our service providers may also use various Internet technologies such as 'pixel tags,' '‘action tags,' 'web bugs,' '.gif tags,' 'JavaScript' or similar technologies (together, "Tracking Tools") in connection with Site pages and e-mail messages in certain formats to, among other things, track the actions of Site users and e-mail recipients, to determine the success of marketing campaigns and to compile aggregate statistics about Site usage and response rates. Tracking Tools allow us to count users who have visited certain pages of the Sites, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns. When used in e-mail messages in certain formats, Tracking Tools can tell the sender whether and when the e-mail has been opened. Guilford Legal uses these technologies to customize and enhance the Internet experience of individual users. When you revisit the Site, we may recognize you by a Tracking Tool and customize your experience accordingly. For example, once you have completed the registration process, a Tracking Tool or cookie will be used to avoid having you register again.


IP Addresses

When you visit and interact with the Site, Guilford Legal and third parties with whom Guilford Legal has contracted to provide services to Guilford Legal may collect Internet Protocol ("IP") addresses. Your IP address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. This number is identified and logged automatically whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited.



How We Use the Information We Collect


Personally Identifiable Information

Guilford Legal may use PII in the following ways:


Fulfillment of Requests

We process PII to comply with your requests, respond to your inquiries, and send you newsletters or publications that you request. If you contact us by e-mail through the Site, we may keep a record of your contact information and correspondence, and use it to respond to you. We will further use PII to fulfill any other purposes for which it was provided, and as disclosed at the time the data are collected.


Administrative Communications

We may send you important administrative or transactional information regarding the Site. Because this information may be important to you, you may not “opt out” of receiving these communications.


Other Communications

We may use PII about you to send you our legal updates and mailings relating to Guilford Legal seminars or events that we think may be of interest to you, in accordance with applicable law. If you decide at any time that you no longer wish to receive mailings from us, please refer to the paragraph below, headed “Opting Out.” If you are a Californian user of the Site, and would like more information regarding our provision of your PII to these other legal entities of Guilford Legal, please refer to the paragraph below headed “Special Notification for Our California Users."


Internal Business Purposes

We may also use PII about you for our internal business purposes, such as data analysis, audits, and other similar purposes.



In addition to the purposes mentioned above, we may use PII for the purposes of providing legal and related services, including the provision of seminars and other events (“Services”).


Site Usage Data

Because Site Usage Data does not personally identify you, we may use such information for any purpose. In addition, we reserve the right to share such Site Usage Data, which does not personally identify you, with third parties, for any purpose. As an example, we may use aggregated Site Usage Data to help us improve our Site and the services that we provide through our Site. Please note that to the extent any Site Usage Data is linked with PII, such linked information will be treated as PII as long as it is linked.



How Is Personally Identifiable Information Disclosed?


Disclosures to Affiliates

As mentioned above, we may share PII provided to us with our affiliates, consistent with our goal of providing the highest level of global service. Subject to local requirements, this information may be used to provide Services offered by our other legal entities and for all the purposes outlined in this policy.  Guilford Legal remains responsible for jointly used PII.


Emails to Friends

Subject to local requirements, we may provide functionality to permit you to send messages regarding Site-related content to a friend through the Site. If you wish to use this feature, you may be required to provide us with, and we may use, your friend’s e-mail address so that we can facilitate your sending of such message to your friend. Please note that any PII you provide in connection with sending messages regarding site‑related content to a friend through the Site, such as your name and your e-mail address, will, of course, be disclosed to your friend.


Third-Party Service Providers

We may provide PII about you to our contractors, agents, and designees to the extent necessary to enable them to perform certain Site‑related services (e.g., providing web hosting, improving site‑related services and features, or providing maintenance services) on our behalf.


Business Transfers

Guilford Legal may transfer any and all PII to third parties (whether affiliated or unaffiliated with Guilford Legal), in the event of a sale or transfer of assets or other disposition of all or any portion of our business.


Law Enforcement; Compliance

We also may use and/or disclose PII to any third party if we believe that we are required to do so for any or all of the following reasons: (i) by law; (ii)  to comply with legal process or respond to requests from governmental or public authorities; (iii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of the Site or our network; (iv) to enforce our Terms and Conditions Agreement; and/or (v) to protect the rights, privacy, property, business, or safety of Guilford Legal and its affiliates, their partners and employees, the users of the Site, or the public.


By using the Site, you acknowledge and consent to the fact that PII provided by you or collected by us through your use of the Site may be stored and processed by us in the United States, which may provide a different level of data protection than that provided by your country of residence. You also acknowledge and consent to the fact that we may, at our discretion, store and process such data in other countries and will endeavor to protect the PII under our control wherever it is processed or stored.


Information Collected by Third Parties


Special Notification About Webinars. Webinars offered as a service to users of our Site are hosted by unaffiliated third‑party vendors, and not by Guilford Legal. Our third-party vendors require users to provide PII, such as name, company, and e-mail address. Users seeking continuing legal education credit also may be asked to provide their State Bar number(s). Please note that this PII is collected by our vendors, and not by Guilford Legal. We encourage you to read the privacy statements of our vendors, which control how such vendors handle PII provided by you to register for the Webinars.  Additionally, our third‑party vendors provide us with PII about users of our Webinars. We use this information to track attendance, facilitate future communication with such users, and for other purposes set forth in this Policy.


Third-Party Sites

The Site may contain links to third-party web sites. These linked sites are not under Guilford Legal control and we are not responsible for the privacy practices or the contents of any such linked site, or any link contained in any linked site. We provide such links only as a convenience, and the inclusion of a link on the Site does not imply endorsement of the linked site by Guilford Legal. If you provide any PII through any such third-party web site, your transaction will occur on such third-party’s web site (not the Site) and the PII you provide will be collected by, and controlled by, the privacy policy of, that third party.  We recommend that you familiarize yourself with the privacy policies and practices of any such third parties. PLEASE NOTE THAT THE PRIVACY POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.



Your Choices


Opting Out

We may from time to time send you legal updates and mailings relating to Guilford Legal seminars or events that we think may be of interest to you. If you would prefer not to receive marketing mailings from us, you may unsubscribe from these marketing mailings by following the unsubscribe instructions in any such message or by contacting us by e-mail at


Reviewing, Changing, or Suppressing PII

To the extent permitted by the laws of your country, you may request to review, correct, update, suppress, or otherwise modify any PII that you have previously provided through the Site, or object to the use of such PII by Guilford Legal. You may exercise these rights by logging on to your subscriptions account or by contacting us at


Additionally, you may also oppose the processing or transferring of personal data to the extent the laws of your country require if you have a legitimate reason to do so.


For your protection, we will only implement requests with respect to the PII associated with the particular e-mail address that you use to send us your request, and we may need to verify your identity before implementing your request. We will endeavor to comply with your request as soon as reasonably practicable.


Please note that we may need to retain certain information for record keeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed therefrom. We may, from time to time, re-contact former users of the Site. Finally, we are not responsible for removing information from the databases of third parties (such as service providers) with whom we have shared PII about you.


Special Notification for Individual California Users


As noted above, we may disclose PII to affiliates of Guilford Legal, which may use this information for all purposes outlined in this policy. Because separate legal entities are considered “third parties” for purposes of California Civil Code Section 1798.83, and certain communications from our affiliates might be viewed as promoting their legal services, we are providing the following information for California residents who have provided us with PII about themselves during the creation of or during the course of an established legal services relationship that is primarily for personal, family, or household purposes (“Individual California Users”). Individual California Users may request information about our disclosures of certain categories of PII to third parties (i.e., other legal entities of Guilford Legal) for such third parties’ direct marketing purposes. Such requests must be submitted to us either by e-mail at or by mail at the following address:


Guilford Legal Group, PC

Marketing Department

1755 E. Plumb Lane, Suite 150

Reno, NV 89502


Within thirty (30) days of receiving such a request, we will provide a list of the categories of PII disclosed to third parties (i.e., other legal entities of Guilford Legal) for their direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the e-mail or mailing addresses specified in this section.




Guilford Legal seeks to adopt commercially reasonable security measures consistent with legal industry practice to assist in protecting against the loss, misuse, and alteration of PII that is under our control.  Unfortunately, no data storage system, or system of transmitting data over the Internet, can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of our servers, the means by which PII is transmitted between your computer and our servers, or any PII provided to us or to any third party through or in connection with the Site. If you believe your connection to our site is no longer secure, please notify us as soon as possible.


Use of the Site by Children

The Site is not directed to children under the age of thirteen (13), and Guilford Legal does not knowingly collect PII from children. If you are younger than thirteen (13) years old, please do not provide any PII while using the Site.


Retention Period

We will retain PII about you for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required by law and/or regulations.


Jurisdictional Issues

Guilford Legal does not represent or warrant that the Site, or any part thereof, is appropriate or available for use in any particular jurisdiction.  hose who choose to access the Site do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules, and regulations. We may limit the Site’s availability, in whole or in part, to any person, geographic area, or jurisdiction we choose, at any time and in our sole discretion. By using the Site and submitting any PII, you consent to the transfer of PII to other countries, such as the United States, which may provide a different level of data security than that provided in your country of residence.


Contacting Us


If you have any questions regarding the Privacy Policy, please contact us by e-mail at Please note that e-mail communications will not necessarily be secure; accordingly you should not include credit card information or other sensitive information in your e-mail correspondence with us.


© 2014 Guilford Legal Group, PC